IT GRL FIT
Crafting a digital powerhouse while building a community for Orlando’s IT GRLS
The Client
IT GRL FIT is Orlando’s first and only Lagree studio.
They are in the business of fitness, strength, and sisterhood.
Industry: Fitness & Wellness
Location: Downtown Orlando, FL
Project Date: March 2023
The Mission
➝ Bring the brand to life and create a digital powerhouse to attract and cultivate a community for Orlando’s IT GRLS and beyond.
♜ Brand Identity + Visual Strategy
Create a brand that embodies strength, empowerment, and inclusivity.
💻 Website Design + Development
Design a responsive, user-friendly website designed to attract and convert members.
🎬 Campaign Concept + Production
Develop and execute the campaign to introduce their shop and lifestyle to the world.
💲 E-Commerce Integration
Build a seamless online store for the launch of their exclusive apparel line.
…IT GRL FIT came for a logo and a website…They got a brand experience.
Phase 1: Brand Identity & Visuals
Crafted a logo that embodies strength, sophistication, and sisterhood.
Designed a color palette and typography system as bold as the women it represents.
Developed brand guidelines to ensure every touchpoint oozes confidence.
OUR PROCESS
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OUR PROCESS 〰️
Our Process
Phase 1: Brand Identity & Visuals
Crafted a logo that embodies strength, sophistication, and sisterhood.
Designed a color palette and typography system as bold as the women it represents.
Developed brand guidelines to ensure every touchpoint oozes confidence. Let's get it all right I wanna talk about
Phase 2: Website Design & Development
Built an 8-page, high-converting website tailored to It Grl Fit’s audience.
Designed an intuitive UX for seamless class bookings and membership purchases.
Integrated high-quality visuals, compelling copy, and micro user animations.
Phase 3: E-Commerce & Campaign Production
Launched an e-commerce platform for their OG IT GRL Archetypes apparel line.
Developed the creative concept, production, and content for the brand’s first campaign.
Directed behind-the-scenes moments and marketing visuals that resonate.
The Final (Re)Solution
More Than Just Solid Aesthetic: A Strategic Brand Power Move
We didn’t just give IT GRL FIT a look—we gave them a legacy. A brand that commands attention, a website that converts, and a marketing engine that fuels growth.